Single Data Views (Merge/Purge)
Create golden records that truly represent a unqiue record per contact, customer or product
Duplicate records in multiple data sources provide an unclear picture of your customers, financial or operational data. This lack of clarity can lead to increased costs, missed opportunities and inaccurate management reports. For example,
- marketing to the same contact costs more in direct marketing material and has an impact on your reputation;
- not merging lists you purchase properly can lead to missed opportunities; and
- management reports stating the most basic business statistics like number of customers would be rendered incorrect.
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Having a single data view of your customers, finances and operational data can have a massive impact on the confidence of your reporting, understanding of the business, and most importantly creating revenue opportunities. The life-long value of a customer is substantially more than the initial sale, hence keeping data accurate can have a substantial effect of your revenues and profits.
Duplicate records are a costly financial and operational issue for any business. Merging and deciding what to do with duplicate data is often a difficult and complex process. Acuate have developed market leading technology to enable organisations to automate or interactively identify, merge and purge duplicate data.
This flexible automate approach ensures data in a single or different files remains complete, accurate and relevant – delivering on the promise of a single customer view.
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