Single Data Views (Merge & Purge)
"Create golden records that truly represent a unique record per contact, customer or product"
Duplicate records in multiple data sources provide an unclear picture of your customers, financial or operational data. This lack of clarity can lead to increased costs, missed opportunities and inaccurate management reports. For example,
- Marketing to the same contact costs more in direct marketing material and may have an adverse effect on your reputation.
- Not merging the marketing lists that you purchase can lead to missed opportunities.
- Management reports which outline basic business statistics such as the number of customers would be rendered incorrect or ineffectual.
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Having a single data view of your customers, finances and operational data can have a substantial impact on the confidence of your reporting, business understanding, and revenue generating opportunities. The life-long value of a customer is substantially more than the initial sale, hence keeping data accurate can have a substantial effect of your revenues and profitability.
Duplicate records are a costly financial and operational issue for any business. Merging duplicate data is often a difficult and complex process. Acuate have developed market leading technologies to enable organisations to automate and interactively identify, merge and purge duplicate data.
This flexible and automate approach ensures that data in single or multiple files remain complete, accurate and relevant – delivering on our promise of a single customer view.
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