Deduplication
Reduce costs and protect your reputation by eliminating duplicate information
Businesses are using more data from more sources in more systems than ever before causing duplicate data to become prolific.
Identifying and eliminating duplicate records is essential for informed decision making, reducing costs and increasing marketing and business development initiative effectiveness.
Some of the reasons attributable to duplicate data appearing include:
- Determined data replication – new records being created when they already exist i.e. a salesperson creating a new record for ‘I B M’ when ‘IBM’ or ‘International Business Machines’ already exists
- Data entry system limitation – call centre agents creating new records because of system search or duplicate record identification limitations
- Poor data entry – incorrect spelling i.e. ‘London’ and ‘Lundon’, spacing errors etc.
- Inadequate data management processes – information from different data sources not identifying possible duplicate records i.e. data from a website registration and call centre
- List providers – data purchased from 3rd party data providers not adequately deduplicated against master data
- Acquisition company databases - duplicated prospect or customer information
Acuate offer a market leading intelligent data matching solution that produces high quality results and metrics on the types and degrees of record similarity – streamlining and automating the process of deduplication. Choose how you wish to dedupe information or use our default recommendations to find the maximum number of matches in the shortest time possible. Duplicates can be merged automatically by customising options or be manually joined together.
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