Data Enhancement Services
Currency of data is very important when increasing marketing effectiveness. To have information that enhances your knowledge of consumers or business customers is essential for one-to-one marketing, paperless marketing, analytics and customer profiling. Appending industry information, identifying suppressions or identifying business hierarchies is not a simple matter.
Improving the quality of data before it is matched to publicly held information is essential to manage the costs of the data appendment. The cleaner your records are the more likely you receive a match from a supplier and more cost effective is your project.
Business hierarchies and household hierarchies are complex to resolve. Acuate’s matching technology and merging solutions significantly improve the process of creating golden records, that is, records that truly reflect the information in the real world. Golden records are possible – duplicate records
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