Case Study - Luxury Hotel Group
| Sector |
Travel & Hospitality |
| Client |
Luxury Hotel Group |
| Type of Data |
Consumer |
| Solution Areas |
Deduplication
International Data
Professional Services |
Key Business Issues
- Measuring the accuracy of new information from different sources
- Matching new guest information against exiting guest information in CRM database
- Standardisation of information
- Reporting
Solution
Using innovative technology, Acuate’s Professional Services Team provide an ongoing solution that:
- receives new reservation and guest information from different sources i.e. call centres, website, affiliate booking partners, hotel check-in staff etc.
- measures the new guest information for completeness
- matches the new information with guest information held in the CRM system
- standardises data for accuracy i.e. email format checking, name capitalisation correction, salutation-gender matching and international address matching
- provides monthly reporting to the Board of Directors on data quality improvement
This approach ensures the organisation is always working with unique and reliable information.
Business Benefits
- Single Guest View
- Better guest loyalty profiling
- Identifying data capture training areas
- Knowledge and confidence in data quality
|
