Case Study - Leading European events ticketing and reservations company
Sector
Hospitality
Client
Leading European events ticketing and reservations company
Type of Data
Business and Consumer
Solution Areas
Merging data
Deduplication
Automation
Key Business Issues
Time taken for Marketing resource to manage data
Filtering data to meet data protection legislation
Ensuring individuals and households are only contacted once
Solution
Acuate’s flagship product Integrity and AcuMerge has been introduced to automate data merging, duplicate records identification (at an individual and household level) and validate email address formats.
Business Benefits
Freeing up time to focus on Marketing activities
Data protection legislation compliance
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