Case Study - Global telecommunications solution provider
Sector
Telecommunications
Manufacturing
Client
Global telecommunications solution provider
Type of Data
Business
Solution Areas
Deduplication
Complex data issues
International Data
Professional Services
Key Business Issues
Poor lead generation
Indirect and Direct Sales Channel conflicts
Marketing spend wastage
Solution
Acuate was instructed to deduplicate and improve the data quality of the Switzerland contacts database.
Some information was not contained in the correct fields – using advanced matching algorithms within the Acuate solution – high quality duplicate records were identified.
The Acuate international data module enabled the Swiss salutations, name accents and postal addresses to be standardised and significantly improved.
Business Benefits
Up to date and accurate information for lead generation
Elimination of duplicate records
Increased marketing effectiveness
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