Case Study - European IT solutions provider
| Sector |
Retail |
| Client |
European IT solutions provider |
| Type of Data |
Business |
| Solution Areas |
Deduplication
Automation
Data Quality Measurement |
Key Business Issues
- Time and cost taken to match new data from 3rd parties with existing CRM database
- Matching abbreviated information i.e. NHS with National Health Service
- Identifying new information being provided
- Understanding data quality from 3rd parties
Solution
The deployment of Acuate’s flagship product Integrity has automated the matching processes - significantly reducing manual effort and time.
The sophisticated matching and profiling functionality within the Acuate solution allows data from different 3rd parties to be measured
Business Benefits
- More time spent on Marketing instead of managing data
- Clear ROI based on manual costs
- Higher quality matching results
- Measurement of data quality
- Increased business development opportunity
|
