Case Study - DSGi Business
| Sector |
Retail |
| Client |
DSGi Business
European IT retailer |
| Type of Data |
Business and Consumer |
| Solution Areas |
Complex Data Issues
Merging data
Deduplication
Data Appendment |
Key Business Issues
- Unstructured data i.e. information embedded within other data etc.
- Data formatting i.e. identifying partial information, moving data to correct fields etc.
- Quick integration of data from stores, websites and acquired companies
- Deduplication of high volumes of data
- Length of time and costs associated with fixing, integrating and matching data
Commenting on the requirements, Steve Lowes, CRM Strategy Manager said “we were conscious that the data we receive needed attention in order to maximise our cross-sell and up-sell effort. At the same time manual processing could not provide a solution given the volumes of data we work with. Hence we needed an automated data quality solution that was both powerful and flexible”
Solution
Acuate’s flagship product Integrity was introduced to reformat, fix unstructured data issues, merge data from different sources and match records. The Acuate solution provides integrated business and address matching data files.
“Acuate were chosen to provide our solution both because of their formatting and matching capability across the entire range of our data and because their solution can grow with us as our requirements develop” Steve Lowes CRM Strategy Manager, DSGi
Business Benefits
- Single Client View
- Making data usable
- Fast integration and high quality matching results
- Immediate data appendment creating customer rich profiling
- Resource optimisation
- Clear ROI
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