Sophisticated matching
Data Measurement
Professional Services
Key Business Issues
Sales territory overlaps
Measuring the quality of new data being provided from trusted 3rd party sources
CRM data quality
Solution
Acuate’s Professional Services Team delivered matching of Pharmaceutical industry data against information held in the CRM system. This process enabled data provided by 3rd parties and data held in the CRM system to be validated and measured.
Using sophisticated matching algorithms, industry specific sales territories were matched to sales representitives and territories in the CRM system.
Business Benefits
Sales territories mapped uniquely to sales representatives
Matching and measurement of data being provided from 3rd parties
Understanding of CRM data quality
Identification of CRM data input issues
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